Vivienne Wang is a dietitian specialising in PCOS/PMOS and fertility, helping women better understand their bodies through compassionate, evidence-based nutrition support.

Vivienne was ready for a brand identity that positioned her as a trusted leader in PCOS/PMOS care while standing apart from traditional, weight-centric dietitian brands. The goal was to create a warm, empowering brand that reflected her compassionate approach and gave women confidence that their bodies are capable again.

The final identity pairs organic and bold forms with an uplifting colour palette to create a brand that feels welcoming, empowering and deeply human.

Brand Identity + Collateral