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Helena McDonald is an Accredited Practicing Dietitian that provides tailored nutrition services to women navigating their gestational diabetes and postpartum journeys. During a time of life when women often feel forgotten, Helena believes in prioritising the wellbeing of mothers so that they can thrive during their pregnancies, and beyond.

As part of Rachel Hawkins' Spritz service, I developed a visual brand that captured Helena’s warm, nurturing, and trustworthy personality. With its light-hearted feel, the identity balances professionalism with an approachable and uplifting aesthetic—perfectly aligned with Helena’s mission to support mothers.

Brand Identity + Collateral