Made & Kept helps busy families keep less but remember more. Through beautifully designed photo books, digital templates, and courses, founder Cat shows modern families how to turn memories into meaningful, lasting keepsakes.

Cat came to me wanting a fresh brand identity that blended sophistication with warmth. Inspired by her Southern California roots, we leaned into a palette and visual language that feels nostalgic and fresh.

The result is a brand that feels as thoughtful, and inviting as the stories it helps preserve—one that warmly welcomes busy moms (and beyond) into the world of simple, meaningful memory-keeping.

Brand Identity