Ingrid Reynolds is an artist, educator, yoga teacher, and globe trotter. She came to me wanting a brand identity that captured her bold, creative spirit while still feeling elegant and cohesive.

Her old branding felt outdated and messy—there was no clear visual thread tying it together. Through The Brand Leap, our goal was to craft a visual identity that felt dynamic, directional, and completely her: punk-inspired, a little art-school chic, and confidently professional.

We focused on elegant typography, intentional whitespace, and a palette that commands attention while staying refined. The final brand? Just like Ingrid described it: alive, punk, and purposeful. And best of all, unmistakably her.

Brand Identity + Collateral

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