Erika Fitzgerald
Erika Fitzgerald is a UX strategist and website copywriter for growth-stage service and SaaS businesses.
After her previous branding felt misaligned, and a DIY website left her feeling hesitant to market her business, she wanted a brand and custom website that felt polished, purposeful and easy to navigate—one that communicated her UX-first approach and gave her confidence to market herself again.
Together, we created a clean, quietly confident brand identity and fully custom website that showcase her expertise, support her conversion-focused approach, and give her a brand she's genuinely proud to share.
Brand Identity + Website Design
"Brianna blew my expectations out of the water. She saw the vision before I did, and her deep understanding of layout and UX brought it to life through a brand refresh and completely custom website that's better than I could've ever imagined on my own."
"Within a month of launching, I've seen 21% more active users, nearly double the engagement, and five new leads through my website. She just gets it."
