Brand identity design | The Brand Leap


Leap into your polished & pro era in just two weeks with your very own (eeep! 😍) strategy-backed, creatively choreographed, and personality-fuelled brand identity.

Brand identity design | The Brand Leap


Brand identity design | The Brand Leap

Hands up if you’re done with your DIY era

Here’s the cookie dough scoop: You’re an outright legend for starting your own biz. And that brand of yours? Umm, hello?! Let’s take a moment to appreciate how bloody clever you are.

Whether it was a pre-made kit, completely DIYed, bootstrapped, or born from your earliest hustle days, your brand is a testament to your creativity and grit. It’s a badge of honour showcasing your skills and determination, and it was the launchpad that got your biz off the ground.  For that, it – and you – deserve a round of applause. 👏


Okay, so what if …

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You could leap from feeling like a DIY understudy into a new era where you unashamedly stole the spotlight – and an audience of raving fans! – from your competition?

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You had a bespoke brand built just for you (uh-huh, I’m talking a total one-of-a-kind, not just the same-same template everyone else is tweaking)?

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You had a brand identity that looked good and FELT good because it was cleverly backed by strategy, fuelled by personality, and choreographed with original creativity?

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You could confidently charge more than ever (aka what you’re truly worth!) because your brand fiiiiinally looked the part and reflected your real value?

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You could save yourself a headache – or few 😖 – by cancelling the eternal Canva search and enjoying a simple & streamlined experience with a pro brand designer instead?

Yep, loving that for you.

It’s official: this is your cue to step your cute butt out of the shadows… and leap straight into the spotlight for your biz solo!

All eyes on you.

(In, like, a very chill, not-at-all scary way.)

Brand identity design | The Brand Leap

This intensive was designed for you, the:


Take your brand to the next level

Strategic start-up who wants to skip the DIY stage and dance straight into the hearts of your dream customers.

Take your brand to the next level

Small business that’s never left your DIY era – but is so ready to take that leap into a more polished, pro, and persuasive brand.

Take your brand to the next level

Creative thinker who wants to tango to the beat of your own tune and do things differently from everyone else in your industry/niche.

So, if you …


Take your brand to the next level

Don’t need a full-blown strategy (and can communicate your business values, ‘why’, goals and audience with me).*

Take your brand to the next level

Dread a brand design experience with a long timeline.

Take your brand to the next level

Want to collaborate with an expert that can take your brand to the next level.

Take your brand to the next level

Can make decisions quickly and confidently.

Take your brand to the next level

Can commit to being available throughout the short decision process.

*Btw, if you need a more comprehensive branding experience, check out my premium brand service.

Brianna creating branding moodboard

…let’s create a brand that makes you jump (or should I say ‘leap’ 😉) for joy.

The Brand Leap is a bespoke brand identity intensive designed to catapult your (re)brand out into the world sooner. 

Instead of waiting six + weeks for your professional brand design, you can leap forward into the next and best version of your brand in just two weeks…

… And dance away with a strategic, creative, and one-of-a-kind brand that puts your business in the spotlight!  

The Brand Leap’s two-week is the perfect balance of time, care, and consideration to build a brand identity that gets you noticed.

What you get

brand questionnaire

A comprehensive pre-project branding questionnaire that briefs me on your biz (and, tbh, is a valuable resource to have up your sleeve for your own brand and marketing projects.)

creative direction

Bespoke creative direction for your brand with two brand concepts (complete with strategic, customer-centric mood boards) to choose from.

brand identity

Design development of one main concept into:

  • A primary and secondary logo 
  • Brand mark
  • Brand colour palette 
  • Typography suite
  • Complementary design element (example: set of hand-drawn icons, simple illustrations, or a pattern)

design in a day bonus

Plus, you’ll unlock $1000 off my Design in a Day service*, ready for you to claim for up to three months from your project delivery date. Hello, branded packaging, eBook creation and social media content!  

*Applies to a full design day only. You can book as many days as you like! Go wild.

This is what your brand leap could look like

Hear it from those who’ve already taken the (brand) leap!

How it all happens


Creative Direction


Our project officially kicks off on a Monday. I’ll develop a bespoke creative direction with two brand concepts (complete with strategic, customer-centric mood boards) for you to choose from, and we’ll workshop any ideas before locking in a direction.


Brand Identity


This is where it all starts to come to life! I’ll get to work on developing your chosen direction – think logos, colours, fonts, and design elements. In other words, I’ll put on a show and knock your socks off. 


Review + approve


We’ll work together to make any revisions required (btw, there’s two rounds of revisions included) and fine-tune your design until you’re completely happy!


Deliver + Celebrate


Cue the celebrations …  Your final brand files and brand guidelines kit will be released into your happy hands so you can flawlessly execute your new brand and finalllly steal the brand spotlight! 

Ready to leap into your best brand?

Next up? A strategy-backed and easy-to-use visual brand that gets your brand out of the shadows and performing in the front-row!

Investment : AUD $2,000

Have a question?

Cha-cha slide through any confusion and get clarity on the FAQ dancefloor.

How do you craft brands so quickly?

It isn’t secret superpowers, I promise! Ten years ago, I definiteeely wouldn’t have been able to deliver a brand this quickly. I was still figuring out how to deliver a brand at all! But now, with years of proven experience, a refined process, and tried and tested systems behind me, I’m able to confidently and skillfully focus on developing just one concept so quality isn’t compromised. 

Which means you don’t have to sacrifice anything – time, quality, or brand craftsmanship – to get your dream brand leaping into the spotlight in just two weeks. 

What do you need from me?

Once you’ve booked in, you’ll have until the week before our projects begins to: 

  • Complete a pre-project brand questionnaire. 
  • Get crafty and create a Pinterest mood board for your brand (with images that inspire you!) 

During our project, you’ll be asked to be available to provide feedback on proofing days. You may also be asked to jump onto a Zoom call if required. If this is the case, you’ll be notified via email, and we’ll book it at a time that suits you. 

Beyond that, I’ll take care of everything else!

How available do I need to be during The Brand Leap?

Don’t worry – I won’t have you twiddling your thumbs in a Zoom call 24/7! I’m very mindful of your time, so your availability will be requested:

  • Between 3pm and 10am on four dedicated proofing days (to review, provide feedback and approve designs).
  • For one Zoom call on the first Tuesday (to review any notes from you on your creative direction if required). 

That’s it. (Phew! 😉) I’ll be hard at work choreographing your spotlight-stealing brand the rest of the time. 

What if I need more revisions?

Fingers crossed you shouldn’t (one concept means one clear creative direction). However, if you’d like to make more changes to your design, I can book you into my next available spot and get those revisions whipped up for you. 

Heads up: Additional revisions are charged at an hourly rate of $100 AUD. Since I may be committed to other projects after our Brand Leap, there may be a waiting period before your project can be booked.

What if I can’t make decisions quickly?

Don’t worry; you won’t be put on the spot once you’ve received your design or forced to make a decision in 60 seconds. On proofing days, you’ll have from 3pm to 10am the next day to provide feedback on your designs. 

But if you’re the type of person who needs half a day to decide what to have for dinner (no judgement, I’m the same) and prefer to take your time and consider your options, my premium brand experience might be better suited for you.

What types of brands do you enjoy working on?

I like this question! Okay, so if I had a wish list of dream brand projects, these types of businesses would definitely make the cut:

  • Floral designer
  • Ceramics brand
  • Photographer (with an edgy vibe)
  • Event planner (with a fun vibe)
  • Custom cake maker
  • Naturopath / Dietitian (who don’t do cliche)
  • Coaches and course creators (ready to do branding differently!)

Do you offer payment plans?

My standard payment process is a 50% up-front deposit (required to secure your project in my calendar), with the balance due at the end of week one of our project. 

However, I understand branding can be a considerable investment for small businesses, so please reach out if you’d like to discuss a payment plan. 

How far in advance should I book?

The sooner, the better! I’m often booked out one to two months in advance, and your project will also require two weeks of lead time before it begins. 

If you’re curious about my calendar, you can reach out to me at he***@es*********.au, and I’ll reply with my upcoming availability. 

DIY has worked. Can't I just keep doing it myself?

Of course you can! But if you’ve spent, or are planning on spending, more than a week working on your brand, you’re seriously better off investing in a pro brand identity. I did the math. 

And when it comes down to it, you’ll either be spending your time (which, tbh, is def better spent in your zones of genius!!) or your financial investment (and a whoooole weight off your DIYing shoulders). 

The choice is yours. 

I have a different question.

Let’s see if I can answer it for you. 😊 Just email me at he***@es*********.au or send me a message via my contact page, and I’ll get back to you ASAP.