Erika Fitzgerald is a website copywriter, strategist and mentor for digital-savvy entrepreneurs.

The goal was to swap Erika’s DIY branding for a professionally designed ‘vintage, modern, Californian inspired’ brand identity that would resonate with her laid-back creative audience, help her take her business to the next level, and attract higher-end clients.

We worked together to design a new brand identity, business card, lead magnet ebook, and Pinterest templates.

The result is a beautiful and comprehensive brand identity that perfectly reflect’s Erika’s philosophy, and has more than tripled her online visitors.