Esley Studio
  • Home
  • About
  • Design services
    • Branding
    • Ebook design
    • Infographic design
  • Folio
  • Blog
  • Contact
Select Page
WELCOME TO THE BLOG
Esley Studio

WELCOME TO THE BLOG

FEATURED POST

Design Lingo:

Brand Strategy

What is brand strategy? (… And why exactly does *this* resident designer think it’s so immensely valuable?)

READ MORE

LATEST POSTS

Design Lingo: Brand Strategy

Design Lingo: Brand Strategy

...

read more
Should you go pro, tame a template or dash into DIY for your eBook design?

Should you go pro, tame a template or dash into DIY for your eBook design?

...

read more
DIY and pre-made logo buyers: Do you have the right logo design file types for your biz?

DIY and pre-made logo buyers: Do you have the right logo design file types for your biz?

...

read more
Three signs it’s time to consider a rebrand

Three signs it’s time to consider a rebrand

...

read more
The Designer Matchmaker

The Designer Matchmaker

...

read more
Why I rebranded my business

Why I rebranded my business

...

read more
Can’t afford a graphic designer? You need this article.

Can’t afford a graphic designer? You need this article.

...

read more
Your Businesses’ Secret Guide to Standing Out

Your Businesses’ Secret Guide to Standing Out

...

read more
Cringe-worthy branding mistakes you don’t wanna make

Cringe-worthy branding mistakes you don’t wanna make

...

read more
« Older Entries

Esley Studio stories

Behind-the-scenes branding adventures

Life is crap right now (thumbs down to pandemics 👎👎), so … I challenge you to a dance-off! If you’ve heard me raving about the benefits of a brand strategy and the beauty of a pro-designed brand, this is your chance to WIN your very own Esley Studio created brand, plus a professional copywritten brand story from Cass at @wildspiritco! My Petit Brand Package (valued at $2,620 AUD), includes: ▻ Mini brand strategy + implementation guide ▻ Logo design ▻ Branding mark design ▻ Brand colour palette ▻ Brand pattern ▻ Brand font recommendations ▻ Image style recommendations ▻ Branding Guidelines ▻ Facebook and Instagram profile logo Valued at $1,111 AUD, Cass’s Brand Story services gives you the chance to collect a bite-sized summary and swipe file of your messaging, positioning and foundational copy - explaining what you do, how you do it and why your audience should care - that you can refer to for years to come. ⭐️ To compete to win, just head on over to the link in my profile and test your brand knowledge in the Brand Myth Dance-Off. Bonus points if you do the dance-off with a friend! Simply tag them in this post to challenge them to a dance-off and receive a bonus entry. See you on, stage! Please note: Entries close Thursday 30th September at 11pm AEST. Winner will be announced on 1st October 2021 via email. Prize cannot be exchanged for any other items. Your Petit Brand Package and Brand Story prize will need to be booked in by 31st March 2022. This competition is not affiliated with Instagram in any way. #esleystudio #brandingforwomen #creativepreneur #herbusiness #branddesigner #girlsinbusiness #girlbossesau
In my last post, I served up the first sign that y In my last post, I served up the first sign that your business might be nudging you for new branding. If you missed it, it was “time” – aka if it’s been five years since your brand was first made, it’s about time – heh, sorry – to audit your branding.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ But how DO you review your branding?⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Here are four questions you should ask yourself to decide if your brand is due for a revamp or re-creation:⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Question #1: Has my target market changed?⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Question #2: Have I introduced new offerings?⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Question #3: Have my values, philosophy or mission changed?⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Question #4: Has my brand begun experimenting with different visual styles?⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ If you answered, “Yes” to any of these questions, it could show that your brand and business has evolved. And evolution is the second sign that your brand might want new branding.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Your brand should reflect where your business is currently at and who you want to attract. If this has changed, then your brand should evolve with you.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Still unsure? Stay tuned for my next post on the third sign that your brand is due for a redesign!⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ #brandingtips #creativewomen #brandingforwomen #graphicdesign #brandidentitydesign #esleystudio
There are three things you can reliably trust me t There are three things you can reliably trust me to spot from a distance:⠀⠀⠀⠀⠀⠀⠀⠀⠀ 1. A failed pirouette (the fall gives it away every time haha)⠀⠀⠀⠀⠀⠀⠀⠀⠀ 2. A dessert shop (although, admittedly, sometimes I *smell* that from a distance!)⠀⠀⠀⠀⠀⠀⠀⠀⠀ 3. A business crying out for new branding (I can’t unsee it!)⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ But just like I have little clue if someone’s performed a fashion faux, I know it’s easy to miss the signs of outdated branding if you don’t know what they are.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Which is why this week I’m spotlighting three common signs that your business might be nudging you for new branding.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ First on the list? TIME.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ If it’s been five years since you first had your brand designed, you’re overdue for a review.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ A great brand will last up to five years (and even slightly longer if there have been tweaks along the way), but any longer than that and you’re erring on the edge of outdated.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Wondering how to audit your existing brand?⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Stay tuned, ‘cause I’m going to show you how in my next post!⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ #esleystudio #creativebusinessowners #brandingforwomen #creativewoman #branddesigner #brandingdesign #intentionaldesign
NOW BOOKING. Popping in with a service announcemen NOW BOOKING. Popping in with a service announcement today. Let’s get straight to it, shall we? Because I saw fruit mince tarts in the supermarket on Saturday. And we all know what that means. My next available start dates for a branding package are October, followed by November and December (funny that). But if you’d like to have your branding completed before Christmas/end of January you’ll need to book an October start date. Spots for branding packages are limited as I only take on 1-2 per month. If it’s brand collateral you’re in need of you’re in luck! I’ve got some spots available from next week onwards. These could be projects such as a course workbook, pricing and services guide, a lead magnet/opt in ebook, or stationery to name a few. But what if you’re not quite ready to begin your project just yet but you know you’ll need it before the end of the year? If you know what date you’ll have your final content ready to roll, you can pre-book your project in! Got a question for me about project timelines or working together? I’m often hanging out on Instagram so send me a DM, or email if that’s more your thing. #esleystudio #brandingforwomen #creativewomen #creativebusinessowner #herbusiness
Sunday:🍓Homemade jam on sourdough toast ☕️ Sunday:🍓Homemade jam on sourdough toast ☕️ slow cups of tea, and 📺 binge watching tv series mixed between 🩰 teaching myself the Black Swan ballet variation 😬⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ I just finished binge watching Valeria on Netflix #swoonworthy And am now onto watching The World’s Most Amazing Vacation Rentals (even more #swoonworthy).⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ What are you currently binging? I need a few new recommendations!
It’s time to wrap up our three-part, “Surprise It’s time to wrap up our three-part, “Surprise benefits of brand strategy” series with my fave benefit: Connection. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ We touched on this a little in my last post, but one thing good brand strategies do is dive into the details of your target demographic. I LOVE this element because it means we know who we’re talking to and how we can best communicate and connect with them. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ For example, my brother is a legend at drumming. And whenever we catch up, I know to check in on how he’s doing with his album. But if I try to talk to him about ballet or even brand foundations? Well, I can’t really blame him when his eyes glaze over and he starts scrolling on his phone. It’s just not what he cares about. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ The same goes with your audience. You have to connect with them by exploring what they care about. And knowing what exactly that is? Well, that’s something your brand strategy will support you with! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Confidence, clarity and connection: The three puzzle pieces making up some of the little-known benefits of brand strategy. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Which one surprised you the most? ⠀⠀⠀⠀⠀⠀⠀⠀⠀ #brandstrategymatters #brandstrategytips #branddesigner #womeninbusiness #creativepreneur #brandingforcreatives #brandingforwomen

INFO

Privacy Policy

Terms + Conditions

Disclaimer

CONNECT

  • Follow
  • Follow
  • Follow

© Esley Studio 2021

This website uses cookies to ensure you get the best experience. Learn more.