A stress-free guide to navigating the pros, cons and conditions of DIY design vs. template design vs. professional design   You’ve done it:...

What you need to know before you work with DIY or pre-made logos   Sarah was a smart start-up ready to take things slow and let her business...

You’ve outgrown tie-dyed tee shirts and fluoro headbands. Yellow page advertisements and keyword stuffing.   … But have you outgrown your...

Your visual master guide to identifying if Esley Studio is your perfect graphic designer match To remain relevant in modern society, Cupid has...

I’ll admit … I’m not a huge fan of change.   As a designer, I can fully appreciate the beauty of impermanence, but a part of me also wonders …...

The value of good graphic design   One day, you’re going to be at the top of your game. You’ll be at the forefront of your industry. The go-to...

Six visuals you should be creating to help your business stand out from the crowd It was okay to slide under the radar back in high-school –...

Bad branding: It’s like walking out of the bathroom with a long trail of loo paper hanging out of your pants.   You didn’t mean for it to happen....

“What am I doing wrong?” my client cried. “I’m on Instagram, Facebook, Pinterest, LinkedIn and that weird one with the sometimes disturbing but...

It’s simple: Business = brand, right?   Aren’t they one and the same? After all, you’ve got a logo. A website. You even have a Facebook and...

When I was a teenager, I used to race home from school, toss my backpack onto the floor of my messy bedroom, leap – ballet style – onto my bed and...

It was love at first click. From the moment I landed on their site, I felt like I'd been drawn into some kind of webby wonderland. The chaotic world...